We’re in an online age. But that doesn’t mean that the press, especially the trade press, is dead. In fact, it’s as important as ever, with specialist titles generating more and more coverage both on the web and in print.
If you do not have a press and PR agency but find it hard to know where to start, drafting press releases in-house, I will help you create relevant and engaging news stories that will give you a better chance of attracting journalists’ attention.
Maybe you have an agency but need someone to work with them: to help them understand your business and plan what they can do for you, fine-tune news releases and generally make sure that their expertise brings you maximum benefit.
Or perhaps you want to place a feature article – either directly with a publication or via your agency? Whichever the route, you need someone to determine the key focus and understand how to best tailor the message. I have worked in these various situations and can make this practical experience work for you.